You have a greatPromote New App idea, and Promote New App decide to develop an app. After months of hard work, the moment has arrived: the app is ready to be launched. But how do you ensure that the app is downloaded after the launch? Promoting a new app can be a challenging task, so in this article I will give you some tips.
Why app promotion?
Promoting a new app is essential to stand out among the millions of other apps already available in the app stores. Furthermore, 200-300 new apps are launched every day, so your app is certainly not the only one. Without proper promotion, your app will likely disappear in the crowded app stores and not get the attention it deserves.
10 Ways to Promote Your App
It is advisable to start developing a marketing strategy at least 2-3 months before the launch of the app. By starting early, you can develop a strategy that is focused on your specific target group. In addition, you can try out different marketing channels to see how it works.
It is also important to keep thinking about the marketing strategy and to adjust it continuously. By continuously learning and optimizing, you can increase user engagement and maximize the success of your app. Channels that you can use to promote a new app include:
App Store Optimization (ASO)
ASO, or App Store Optimization , is the counterpart of SEO for websites and is used to make apps findable in the app stores. By optimizing the app with a clear title, short and long description, relevant keywords and attractive images, it becomes easier for users to find and download the app.
By using ASO, you can make the app rank higher in the search results of the app stores.
2. App Store Advertising (ASA)
In addition to ASO, you can also use App Store Advertising (ASA). You can advertise in the App Store and Google Play Store to reach people who are looking for new apps. By advertising and being prominently present in the app stores, you increase the chance of a download.
For advertising in the App Store you use the Apple Search Ads platform and for advertising in the Google Play Store you can use Google Ads .
3. Social media
Channels like LinkedIn, Facebook, Instagram and TikTok are perfect channels to reach people organically. Which channel is the best to promote your app mainly depends on the target audience of your app.
In any case, make sure that you have already created social list of philippines consumer email media channels well before the app launch. Invite people to follow your channel and post regular updates about the status of your app and when people can expect the app in the app stores.
Social media advertising
In addition to the regular use of social media, what is a sem campaign and how does it work in digital marketing? social media advertising is an effective way to promote a new app. It allows you to ao lists reach and engage the target audience. With social media advertising, you can target advertising based on various target audience characteristics such as age, gender, location, interests and much more.