Cloaking in SEO offers users content or information to improve their ranking and organic traffic on certain keywords. Identifying it is a good skill to have the right tools to have if something goes wrong in the SERPs.
Ivan de Souza
Oct 29, 21 | 5 min read
cloaking
Reading time: 4 minutes
I’ll start this post by saying this: cloaking is a hack that actually still works; it’s illegal, but people still use it . A bit contradictory, isn’t it?
This practice is considered a violation of Google’s webmaster guidelines because it provides users with results different from what they expected, so it is not worthy of being an option for good SEO .
Don’t we all want our website to rank on the first
page of search engine results? To achieve this, all we need to do is optimize the site to make it look worthy of a good ranking.
This is a gradual process that cannot be accelerated with practices considered penalized: Black Hats . Therefore, they go against providing an excellent customer experience.
In this content we are going to talk mauritius email list 150000 contact leads about cloaking, how it can be detected, its techniques and why you should not use it.
Keep reading!
Cloaking: What is it for SEO?
For sure, how can we detect it?
6 techniques that cloaking encompasses
Why you should not use cloaking?
Conclusion
Cloaking: What is it for SEO?
Cloaking in SEO is a method used to offer users content or information that is different from what is presented to search engine crawlers (i.e. spiders or bots) in order to improve your rankings, organic traffic , and digital presence for certain keywords.
In the search engine optimization (SEO) industry, this practice is considered a “black hat” technique since it violates Google’s webmaster policies.
Let’s not beat around the bush: It’s illegal!
It is an activity that, although still used today, represents an act banned by Google that can lead to serious sanctions.
seo guide
For sure, how can we detect it?
If you’re used to disabling JavaScript and CSS to gain a deeper understanding of how Googlebot might experience a page, then you should consider the following on your to-do list when performing an audit:
Check the SERP and the page itself
You need to check how the page appears in the SERP and what it is ranking for, this can give you a clue that something is wrong if you can’t find zuckerberg’s metaverse? not exactly. understand what the metaverse is and its impacts on your strategies that content in the code or within the website itself.
Enable Preserve Login in Chrome DevTools
We need to get them used to viewing pages with Chrome’s developer tools open and the network tab in place. Make sure to keep “preserve log” checked as well.
Redirects happen so quickly that it’s often hard to notice .
When we leave “preserve login”, we will be able to see how many redirect hops occurred. Otherwise, the log will be cleared only with each subsequent URL.
Go to the page directly and from Google
Going to a particular URL directly instead of being referred from Google.com can change how it works for us.
Here you need to test a number cz lists of input paths to ensure consistency.