Rock Content Writer
Nov 8, 21 | 7 min read
words that sell
Reading time: 6 minutes
In sales, language is one of the most powerful weapons to convince potential customers when making their purchase decision, but did you know that there are certain words that sell more than others?
Well, in this post we will show you the 20 phrases or words that have the most impact on potential consumers and that help them to take the action that best suits them and, of course, the one that can benefit your organization commercially and economically.
Do you want to know what they are? Read until
20 words that sell
Before we begin, it is important to mention that the most important aspects when executing a winning sales pitch that will be of great help to your sales force are the clarity, confidence, respect and security that you project.
Once your sales team is ready to attract and moldova email list 100000 contact leads convince potential customers, they can use these selling words to close a large number of business opportunities.
1. The name of the person
Within Digital Marketing there is a branch called Personalized Marketing that helps generate better results driven by data analysis, Big Data and other digital tools.
In this sense, the first word on our list is perhaps the most important: the name of the person you are speaking to. When trying to sell, digitally or in person, each phrase must be marked with the identity of the person it is addressed to, that is, to show the user that you are thinking specifically of them and it is not a general offer or speech that is aimed at everyone.
2. Free
Who doesn’t love free stuff? We all love freebies, especially when they come from our favorite brands! Within sales cycles, the details can make all the difference, and using the word “free”—as long as it’s not a marketing trick to get money out of people—is an effective resource.
The power of free stuff to win over customers is a time-tested strategy. Whether it’s an ebook, an interactive quiz or a product, users will feel appreciated and valued when your company uses this word to provide them with something that will add value to them.
3. Savings
One of the words that sells most efficiently is “savings” and when we take economic arguments into account, the conversation will always be more interesting for potential clients.
In marketing , offering customers the products and services they already have but at a lower cost —whether immediately or in the long term— will always be a surefire selling strategy. In addition, with the emergence of low-cost brands such as airlines, electronic devices or even insurance companies, people love to see how companies tend to offer more benefits for less money and this competition, without a doubt, is a resource that you should use to your advantage by using this word, as long as you can deliver what you promise.
4. Limited
When we use the word “limited” we activate people’s sense
of urgency or FOMO (fear of missing out). For example, if we know that a product will be in limited production due to a season, date or a specific how to set up an online store in wordpress: learn the 6 steps event, sellers could apply this resource in their sales pitches to motivate customers to buy before they run out of the opportunity.
5. Easy
In a digital world, stress and lack of time are part of the daily routine of many. That is why when we receive an offer that can make our lives easier, it seems like the best thing in the world.
In Digital Marketing this word can be very useful to generate trust regarding a process such as registration, filling out forms or using a particular product, thus, we will have more chances of converting the potential client.
6. Opportunity
They say opportunities only come once in a lifetime, right? So using this preconception about opportunities to offer real customers opportunities to enjoy a bw lists truly differentiated and special product or service may be all it takes to close a sale or conversion.