Webrooming is the browsing activity that a user performs within a company’s website to search for products, but only to purchase in the physical store. In other words, customers can view the items before physically approaching the store.
Jesus Cardenas
Nov 9, 21 | 7 min read
webrooming
Reading time: 6 minutes
Convenience and practicality are essential elements for today’s consumers. With hundreds of options at their fingertips, companies have to use their resources to differentiate themselves.
This conversation focuses on how retail companies use their platforms to disseminate their Digital Marketing campaigns and, of course, their sales in a practical and direct way.
To resolve this doubt, Webrooming has emerged and in this post we will explain everything about it .
Read to the end!
What is Webrooming Why is it relevant for marketing
and sales strategies?
Webrooming vs Showrooming: Differences
How to leverage the ROPO effect to boost business?
What is Webrooming?
In simple terms, webrooming is all the list of mauritania consumer email browsing actions that the user performs within a company’s website searching for products, but only purchases in the physical store instead of ordering them online.
You might be wondering — why does this behavior occur? — well, by using webrooming, customers can view the items before physically approaching the store through research that allows them to understand how the product/service will help them in their daily lives .
For retailers, it is a sales methodology that will help them generate more engagement, even before consumers walk through their doors.
Why is it relevant for marketing and sales strategies?
If we take into account the latest report from Hootsuite and We Are Social, which indicates that 81.5% of Mexican consumers use the Internet to search for products before purchasing them, it is clear that webrooming has become an ideal marketing and sales strategy for many.
These are the main reasons for this trend:
Convenience
Just as shopping is a social activity, it is also an exchange. However, the consumer of this century does not have much time to travel to a physical store just to ask something about the product.
Webrooming has emerged as a trend as it is easy for them to visit the website of any business and see the products they want to buy. When they have made their purchase decision, they approach the physical location and finalize the deal having all the information.
Price comparison As we mentioned at the beginning
competition between companies is tough. If we talk about widely distributed and popular products, such as electronic devices, video game consoles, shoes or even food, these tend to become more expensive due to the distribution chain.
However, today’s consumer is familiar what is the long tail in marketing and how does it affect your strategy? with this process and has the time to research using various retailer websites, for example, to find the Nike Air Force One 07′ sneaker at the best or closest price after searching multiple websites.
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Try the product
Unlike online shopping, through webrooming the potential customer has the opportunity to touch the product with his own hands, even after having done extensive research on the Internet.
This way, the user can fully convince themselves bw lists of their purchase by checking face to face all the functionalities and characteristics that they already know.