When we hear about content syndication, various doubts arise about the negative impact it can have on SEO strategies. However, this practice, when carri out properly, can significantly optimize a Content Marketing strategy.
What is content syndication?
Content syndication is the practice of republishing content that has already been publish on another website, giving due crit to its creator and linking back to the original post.
The content shar on a new domain can be very vari and diverse. Although articles are the main focus of syndication, it is possible to republish a video, a podcast, an infographic, an interactive content, etc. Any type of content common in digital marketing can be republish.
This web syndication can benefit both the creator
of the original article and the one who did the syndication .
In the first case, it is a great way to get backlinks and increase brand authority, since if another blog shares your article with the prominence of a syndication, there is no doubt that you have produc quality content.
On the other hand, it is also interesting mozambique email list 150000 contact leads for the domain that shares your article, since its domain will host quality content that will surely increase its authority and contribute to its positioning in search engines .
Differences between syndication, guest posting and content repurposing
Before we continue, we ne to clarify the difference between syndication, guest posts , and content repurposing.
As we already mention, syndication is the act of sharing content previously publish on another domain .
However, guest posts are completely original content. While they may have similar effects, the practice is completely different. Let’s remember a little more about this practice.
Guest posts
Guest posts are original publications that a brand or a person who wants to increase their authority on a specific topic makes on a third-party domain .
To do this, you request a space on a domain that you consider appropriate for writing a guest article, without demanding any compensation in return, other than a link to your website or blog.
For example, you can transform several articles into
a complete guide in ebook format, a webinar you did into a series of articles for your blog, or static content into interactive content .
These are just a few examples of the possibilities you have when reusing content, but you can make various modifications. What you ne to be careful about in this practice is not to limit yourself to copy and paste .
Remember the precautions you must msp marketing agencies: 3 best choices in 2025 take to avoid creating duplicate content on the Internet.
Summarizing:
Content syndication is the rebroadcasting of other people’s content on your domain, giving due crit and placing a link to the original content.
Guest posts are original content you create to gain more visibility and a backlink from a website you’re interest in.
Content repurposing is the act of recycling your content into other formats, taking due care not to generate duplicate content.
How does it affect SEO and how to avoid it being consider plagiarism?
Now that we’ve mention duplicate cz lists content, you might be wondering, by sharing an article and copying it in its entirety to my blog , am I not generating duplicate content?