AI in AI in marketing marketing: match made in heaven or too good to be true?
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It took a while for artificial intelligence (AI) to really make its entrance, but now we can safely say that every marketing or communications professional is experimenting with this technology in some way. Where is it going with all the possibilities that AI has to offer us?
From a prompt in ChatGPT to complete visual AI campaigns, we are all curious about what this technology means for our profession. And that is a good thing. Because sitting back and pretending it doesn’t exist is a no go as a marcom professional.
Recently I was a guest at a wonderful theatre show by content marketing and media agency Brandwebbing. In honour of the fifteenth anniversary, the show ‘SCHITTERING’ was organised. Jorn Moraal , partner at Brandwebbing and also a pioneer when it comes to AI, spoke during this show about what the technology can mean for us marketers.
The positive side was highlighted, but the pitfalls
were also zoomed in on. I would like to take you along in Jorn’s vision on AI within marketing and I promise you; it will be good , bad and ugly…
The good: 4 benefits of AI in marketing
“The arrival of ChatGPT, Midjourney and Adobe Firefly, among others, suddenly offers us endless possibilities. And that is a good thing . It can help us in many ways.” That is how Jorn kicked off his story.
1. Time saving
Saving time is perhaps the most obvious advantage, but certainly not unimportant. In our profession, just like in other fields, we are constantly busy with repetitive tasks. Think of optimizing campaigns, A/B testing, reporting and even creation.
Also making creative variations or short and long nicaragua email list 220333 contact leads copy is becoming more and more repetitive and as a result we as humans are becoming a delaying factor. With the use of AI, these tasks can not only be accelerated, but also quickly scaled up. Even outside office hours, because our artificially intelligent colleague is up and running 24 hours a day and seven days a week, WITHOUT vacation days.
The great thing is that AI is already able to observe real-time c
ampaign trends and optimize ongoing campaigns how to be an influencer and how many followers should you have? immediately. This means more impact in less time for the advertiser.
2. Personalization
As marketing and communications professionals, we have known for aleart news decades that relevance is the key to the hearts (and wallets) of the target audience. But consumers now know exactly how to dodge the flood of information bullets. It is important that we as marketers stand out in this information overload and end up in the minds of the target audience. But how?
Getting between the ears of that one person is like taming a wild cat: time-consuming and expensive. But then there is… artificial intelligence. In a mass-media world where it is almost impossible for humans to create almost individualistic contact moments, AI can map individual behaviors, desires and problems in real time. And thus show hyper-personalized content.