Always the same old song? The influence of unique music on your campaign
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Finding the perfect tune to accompany your marketing campaign can sometimes feel like a musical minefield. A tempting, cheap “stock music” from a music database sounds like an attractive option. Who doesn’t love a bargain? But when it comes to music for your marketing campaign, cheap can be expensive! Do you choose royalty-free music or a cheap tune?
Why invest in custom royalty-free music?
Being unique is essential in the marketing world, and music plays a crucial role in this. Royalty-free custom music offers you the opportunity to use exclusive compositions that are not used by others.
If you use cheap stock music from a music library, you run the risk of sharing the same melodies and tunes with your competitors. This can be detrimental to your brand identity and the impact papua new guinea email list 107018 contact leads of your marketing campaign. The last thing you want is for your audience to see your ad or promotional video and immediately think of a similar commercial from a competitor.
Professional production and sound quality
Royalty-free custom music is often created by what is opt-in and how to use it in your email marketing? professional composers and musicians, and the sound quality is excellent. You can be confident that the music you choose will provide a high-quality audio experience for your audience. This adds to the credibility and professionalism of your brand, making it positively received by your target audience.
Compare it to using stock photos from Canva versus custom alb directory images on your website taken by a professional photographer.
These 3 brands shine with unique images and their own music compositions
How do well-known brands use music in their marketing mix? A few visionary brands have discovered an extraordinary formula to indelibly engrave themselves in the collective memory of consumers. The interplay of custom-made visuals and original music has a magical effect, making their sounds exclusive and inextricably linked to their identity. The result?