generated influencers These 9 virtual are becoming increasingly popular. From hyperrealistic to clearly fake, they now come in all shapes and sizes. What is an AI influencer and who are the most famous of the moment?
With the attention surrounding virtual influencers in recent weeks, it seems like it’s a new concept. But that’s not the case! The biggest accounts already started posting their first content in 2018. And the first collaborations with big brands also date back to this year.
Of course, all new developments need to ‘land’ before Tom, Dick and Harry start using them. This is also the case with this concept. Companies are starting to see the advantages of digital influencers over flesh-and-blood influencers, and the digital possibilities are of course also increasing.
What is an AI influencer?
An AI influencer or virtual influencer is a digitally created influencer. Digital creators develop a fixed character for which they continue to develop content. With the content, social media accounts are filled (Instagram, TikTok, YouTube) and a fan base is built. And then it is a matter of waiting until a company finds the account big or interesting enough to start a collaboration with. Just like with real life influencers.
What is striking about the examples below is that it is immediately clear that it is a ‘fake’ person. You may not always see it directly from the content, but in all bios of AI influencers that really look like people, it is clearly stated that it is a digital creation. And hashtags are added such as #aigenerated. So the intention is not to create doubts about this. From the many reactions under the posts, it can be seen that followers do not find this a problem either.
Curious about what those AI influencers look like? I’ll list 9 popular accounts.
1. Aitana Lopez – @fit_aitana
The new entry at number 1! Aitana Lopez (nice name). portugal email list 2 million contact leads This lady, created by the Spanish agency ‘The Clueless’, earns a whopping 11,000 dollars a month. The founder of The Clueless, Rubeñ Cruz, tells Business Insider that the idea came about because they were fed up with influencers who are difficult and demand (too) much money.
Aitana Lopez – @fit_aitana
Nice project, and very realistic if I say so myself! With 199,000 followers she is (still) not the biggest virtual influencer on this list, but that could change soon.
López can make just over 1,000 euros learn 71 important terms from the seo dictionary and how to implement them in your optimization strategy per advertised and is featured in images on Fanvue. – Business Insider
2. Miquela – @lilmiquela
Lil Miquela doesn’t just have 2.7 million followers on ao lists Instagram . She has 3.5 million followers on TikTok and another 279,000 subscribers on YouTube . If you google ‘virtual influencers’ you can’t miss Lil Miquela. This was also one of the first accounts that became really big.
Miquela’s account.
Lil Miquela has also had several successful collaborations with brands. A (in some eyes) less successful collaboration was the campaign video of Calvin Klein from 2019. In this video Lil Miquela can be seen kissing model Bella Hadid.
The criticism that followed was mainly about the fact that someone who identifies as straight is seen kissing someone of the same sex in this video. According to some fans, Calvin Klein was guilty of queerbaiting (hinting at LGBTQ+ representation without actually implementing it).