It may not seem so obvious on the surface, but a lot has changed in the marketing landscape. That’s because ‘under the hood’ things have accelerated with the advent of AI. This is probably the most used term in (digital) marketing in 2023…
In this article, we take a look at the future of the marketing world and specifically at the most important skills of the marketer in 2025. There are three trends in digital marketing that are currently drastically changing the playing field:
The Rise/Acceleration of AI
Cross-platform attribution tools
The growth of ‘dark social’ (difficult to measure traffic and impressions)
We zoom in on the impact of AI on the marketer (topic 1). That is most ‘top of mind’ in almost the entire marketing world due to the arrival of ChatGPT. The other two trends we will discuss in separate articles.
Buckle up!
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Rise of the (AI) machines
With the advent of AI , all sorts of challenges for companies and marketers are becoming ‘efficiently solvable’ in one fell swoop. The biggest components that are now becoming more cost-efficient, but especially time-efficient, are qualitative content creation and automated data analysis.
In the same time, you can now make more impact than ever before. You can get a colleague in the form of an intelligent computer. What can this colleague help/support you with?
1. Quality content creation with AI
Think of generating (content) ideas, structuring SEO and SEA campaigns, preparing conversations (such as podcasts) and coming up with visuals for social media posts. Even the wishes of both you and your friend regarding qualitatively discovering films on Netflix, suddenly becomes a piece of cake.
In other words, if you want to speed up a process, there are certain types of questions that can be answered faster with AI. This does not only mean that search engines and other applications add AI to their list of romania consumer email solutions. It also means that AI will have a major impact on the required skillset of the marketer of the future.
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Automated data analysis with AI
Before we explain how automated data analysis what is a website footer and how to use it? with AI works, we put it to the test. Using an easy metaphor, we explain what AI can mean for data analysis of (growth) companies.
See our prompt and the output below:
Please note : The example below was generated using OpenAI ao lists (ChatGPT4). No rights or obligations can be derived from this explanation and enumeration.
Prompt in AI:
Can you write a short story of about 600 words describing the process and benefits of having