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Traditional marketing methods are increasingly being replaced by techniques that suck the customer into the story. In this article I will dive into what immersive marketing actually entails and how you can distinguish yourself in a competitive market.
Marketing has come a long way since the days of billboards and newspaper ads. Digitalization has dramatically increased the number of ways to connect with your target audience. Social media, search engine and email marketing make it easier for businesses to advertise. But the future is beckoning, and immersive marketing campaigns hold particular promise for those looking to connect with their customers in a more meaningful way.
The customer is no longer a spectator but a participant
Immersive campaigns are pushing the boundaries of modern marketing by engaging customers in interactive experiences. While the average Joe has never heard of experiential marketing , Forbes says that 77% of marketers consider it an essential part of their marketing strategy. And as you might have guessed, it goes beyond a series of emails and a search ad.
Immersive marketing uses virtual reality (VR), augmented reality (AR), mixed reality (MR) and even physical, tangible experiences. Everything is being done to give consumers that unforgettable experience, so that they will russian email list 1.7 million contact leads never forget the brand in question. While there are certainly marketers who are enriching their story with this immersive approach, it is still in its infancy.
What does immersive marketing look like?
The shift is already slowly starting. Think of replacing a traditional ad for a new product with a VR experience, where consumers can test the product themselves in a simulation. Say goodbye to movie posters on bus shelters and 20 words that sell powerfully today experience ‘welcome to Barbieland’. For the new Barbie movie, released this month, anyone can take a selfie with the AI tool behind the marketing campaign. And not just any selfie, but a Barbie or Ken as a professional in a generated field, personality or color story.
Also read: How to use augmented reality for content marketing
Barbie movie immersive marketing AI tool
Image source: Adryan Samuel Hutagalung / Shutterstock.com
AR applications are also increasingly coming to the fore. ao lists Think of the IKEA app that allows you to place your interior in your home first to see if it looks good. Or the Flexa Visualizer that shows you whether that wall in Pantone 448C is such a good idea. Do you know those impressive anamorphic campaigns, such as this 3D billboard from Nike? I am curious to see what else will appear on the playing field in the near future. In any case, prepare for voice-activated advertising (via Alex, Siri and Google Assistant for example), IoT advertising and advertising on the blockchain.