TOFU, MOFU, BOFU: How to master all stages of the sales funnel with content
Learn how to use Content Marketing strategically and according to the stages of the sales funnel — TOFU, MOFU and […]
Digital marketing
Digital marketing
What is a marketing claim and what are its characteristics?
We consider that there is a marketing claim when we have a statement about a company, brand or product. There
Digital marketing
What is cloaking, how to detect it and why is it a Black Hat?
Cloaking in SEO offers users content or information to improve their ranking and organic traffic on certain keywords. Identifying it
Digital marketing
Learn 71 important terms from the SEO dictionary and how to implement them in your optimization strategy
We created a comprehensive SEO Dictionary with the terms you need to know to build a robust strategy. Make sure
Digital marketing
User-centered design: what are the stages and why is it important?
In this article we tell you all about user-center design, a concept from the last century that has gain more
Digital marketing
Pre-sales: discover its power to close more deals
As important as making a good marketing plan is qualifying and preparing leads for the moment of sale. Discover the
Digital marketing
Content syndication: what is the process and how to do it? Discover its importance in digital marketing
When we hear about content syndication, various doubts arise about the negative impact it can have on SEO strategies. However,
Digital marketing
20 words that sell powerfully today
Rock Content Writer Nov 8, 21 | 7 min read words that sell Reading time: 6 minutes In sales, language
Digital marketing
Learn about the concept of Interactive Communication and discover what its applications are in marketing
Interactive Communication is a tool that combines artificial intelligence with Content Marketing, providing greater engagement with the public, immediate feedback
Digital marketing
How can companies combat information overload and help potential customers?
As a company, you can fight against information overload, known as infoxication, and help your clients reexamine and refine their
Digital marketing
Infinity Scroll on Google: How does it affect your marketing strategies?
When we search for content and information on Google, we’re used to seeing results per page. But what if we
Digital marketing
Learn how the gaming as a service (GaaS) model retains customers
With new ways to monetize the gaming industry, GaaS is a winning strategy to attract and retain customers. Rock Content