Things were already not going well for the company creat by Mark Zuckerberg, but things could get worse!
As Facebook struggles to deal with a major crisis that ranges from complaints about exposing people to mental health problems to putting democracies at risk, its users are showing they are tir of this kind of situation.
Even after changing its name to Meta (in what appears to be a suspicious attempt to change focus), the mood of its users continues to decline.
A recently releas study by Harris Brand found that the company’s trustworthiness score dropp 6.2% after the rebrand was announc.
This is not the first time that Facebook users feel
a lack of trust. At the end of October, the platform was consider the least trust social network for the second consecutive year, according to the US Digital Trust Survey , conduct by eMarketer and Insider Intelligence.
While Facebook is trying to contain its crisis, as marketers and managers, this concern should be alarming. This is even more relevant if your company relies on Meta platforms (Facebook, Instagram and WhatsApp) for its survival.
How can you prevent distrust in Facebook from affecting your results?
In this post we will address the following topics to give you an answer:
Summarizing the impacts of the Facebook Papers
They are losing the most valuable user base for a social network
Meta tries to bring good news
And how does this directly affect your brand?
Keep reading!
Summarizing the impacts of the Facebook Papers
The leak of Facebook’s internal documents has brought to the fore a discussion in which health, democracy, business, security and transparency have become the main topics across many sectors and industries.
Because of this, Facebook is facing strong criticism for the way it handles complex and impactful issues.
According to Frances Haugen — a former Facebook official who brought many of these documents to light — Facebook’s image and profits are its top priority.
Facebook was fully aware of the potential damage
to the mental and emotional health of its users. Even democracies were threaten, but the company did not take action.
A great example is the documents showing maconia email list 150000 contact leads that Facebook prioritizes content that makes people angry, as it creates more engagement and keeps people’s attention for longer periods of time.
They are losing the most valuable user base for a social network
The mia crisis comes at a crucial time for the company’s business. It is losing young users who are the audience with the highest level of engagement.
According to a Piper Sendler survey , only 2% of young people have Facebook as their favorite social network and only 27% said they use the platform.
If we study the history of social networks since Friendster and MySpace, we can see that young people were responsible for maintaining the popular status of these services.
Looking at TikTok’s rapid growth among younger people
it’s easy to understand the effect: social mia connects people, so if your friends aren’t on it, you’ll drop out.
Meta tries to bring good news
Since it didn’t have much success trying msp marketing agencies: 3 best choices in 2025 to show a dream world of Meta and the possibilities of the Metaverse, the company was determin to show that it is committ to its users.
Last week, for the first time, Meta publish data on how often people see harassing or bullying posts on its apps.
From July to September, for every 10,000 views on Meta’s social mia, 14 to 15 on Facebook could be interpret as bullying and harassment, while on Instagram the number rang between 5 and 6 views.
Meta reports that it has remov these types of posts:
9.2 million on Facebook;
7.8 million on Instagram.
Among its main actions to combat bullying by lists and harassment , the company is implementing warning screens to discourage this type of posts and comments.