A digital marketing agency knows how to promote brands on the Internet. You can count on the professionals, tools, knowledge and experience of this expert team to boost your brand’s digital presence. Here we will delve into the reasons why it is worth outsourcing certain digital marketing services for your company.
Camila Casarotto
Nov 10, 21 | 9 min read
How a digital marketing agency works and why you should hire one
Reading time: 7 minutes
The digital marketing universe is becoming an increasingly broad field.
If in the past companies only had a website, today they can be on social networks, investing in ads, optimizing pages with SEO, sending email marketing, generating leads and a multitude of other strategies.
However, not all companies have the teams, the knowledge, the budget and the time to think about everything. So, a digital marketing agency could be the best solution .
This can develop all these activities with specialized
professionals and enhance the online performance of your clients.
In this article, you will better understand how a digital marketing agency works, whether it is worth hiring one for your business, and how to make the best decision. Find out below:
What is a digital marketing agency?
What does a digital marketing agency do?
Is it worth hiring a digital marketing agency?
What are the advantages?
How to choose a good digital marketing agency?
What is a digital marketing agency?
A digital marketing agency is a company that specializes in promoting brands and products on digital channels , with outreach and relationship strategies. This type of company serves clients who wish to outsource digital marketing to a partner.
Digital agencies emerged in the context list of martinique consumer email of the growth and popularization of digital marketing.
As digital channels and strategies gained relevance for companies’ marketing , new agencies emerged around the world as a specialty of traditional advertising agencies, which until then worked with offline marketing.
That’s why many digital marketing agencies follow the structure of advertising agencies , with Service, Planning, Media and Creation departments.
But digital marketing brings some adaptations, such as the inclusion of areas of SEO , Performance , Content, among others.
A large digital marketing agency usually has all these subdivisions, with complete teams for each area. But there are also smaller agencies, with reduced teams, or even specialized ones, such as:
SEO agency,
social media agency ,
content marketing agency ,
and performance agency.
The client can have a permanent relationship with the agency, as if it were an extension of the company. But it is also possible to hire for specific strategies (email marketing or social networks, for example) or certain periods (Black Friday campaign, for example).
What does a digital marketing agency do?
It is important to understand that the role of the digital marketing agency is not just to use tools . The difference of this alliance is to have the experience of professionals to understand the digital market, plan strategies and identify the best opportunities.
It is therefore a strategic partnership not just an
operational one . That is why digital marketing agency services range from planning to measurement . Below, you can better understand what a digital agency does and what services it offers:
Strategic planning
The partnership between agency and client begins with planning. This is when the agency gathers information about the market , competitors and the facebook tries to resolve the crisis as distrust of its users grows business itself. Here, integration with the client’s team is important to align information and better understand the company’s context.
Based on this data, the digital marketing agency draws up a strategic plan, in accordance with the identified demands and expected results. It is necessary to define objectives, strategies, budgets , schedules and indicators.
Channel management and strategies
A digital marketing agency is responsible for managing digital strategies and channels. It doesn’t just hire an agency to create a Facebook ad, for example, but to manage paid media campaigns.
This implies a broader vision of the strategy and the channel that is not only operational, but also thinks strategically. With this logic, the agency also bw lists manages email marketing , SEO, social media, inbound marketing and other strategies .