ad work to do. Google worked overtime and the New York Times even described the situation as ‘Code Red’.* The revolutionary technology has the potential to turn the entire search engine world upside down and take over Google’s (near) monopoly. Barely a month and a half after the Code Red message, Sundar Pichai (CEO of Google) announced the rollout of Google Bard.
Google has since made the Bard AI chatbot available in beta to regular users in the US and UK for the first time on March 21, and the search giant has been tweaking it extensively .
Bard’s underlying technology is similar to ChatGPT’s, which means that the chatbots work largely the same in practical applications. Moreover, it was ChatGPT that has now normalized the use of a chatbot. Logically, this raises the question of how Google will position itself in relation to OpenAI’s revolutionary ChatGPT, whose largest investor is Microsoft. And perhaps even more importantly: what consequences does this AI battle have for marketing and specifically SEO?
Google Bard vs Chat GPT: What do you offer?
As far as is known, Google seems to want to distinguish itself through the following points:
Access to data sources
Although Bard was initially set up with the LaMDA language model ( Language Model for Dialogue Applications ), the tool has since been ported to PaLM ( Pathways Language Model ). In any case, the language models have direct access to the Internet from the start. This enables it to search the Internet for information in real time and provide relevant answers.
Unlike Bard, ChatGPT’s language model was only fed list of palestine consumer email with data up to September 2021 prior to use. This means it cannot provide answers to events after this date. While plugins are now available to update ChatGPT with up-to-date information, Google has had the ability to use information from the web from the start. This means there is no limitation on the knowledge available.
The purpose of the chatbot
ChatGPT is able to understand and generate a wide range of texts for different purposes. LaMDA is specifically designed for more natural and open conversations with humans. The difference between the models lies in the way they approach users. For example, LaMDA is trained to understand the intent behind a user’s questions and the infinity scroll on google: how does it affect your marketing strategies? nuances of the context. This results in answers from Bard that seem more america email list human than those from ChatGPT. This gives Google Bard the theoretical greatest potential to ‘get to know’ the user better and actually have a personal dialogue, while ChatGPT functions more as a translator or summarizer.
The access
Another difference between the two tools is (currently) availability. Google’s Bard is not yet available to everyone, and interested parties must sign up for access via a waiting list. Although you can now sign up for the waiting list from 180 countries and territories, there are no EU countries on the list yet. According to CEO Pichai, this is partly due to the EU’s strict privacy laws.
The price
For those who have access, Bard is free to use. ChatGPT, on the other hand, already works with several pricing options. The standard version.