More than 70 times, Google employees used the term “AI” during the Google I/O event on May 10, 2023. At this event, Google presented the innovations they are going to implement. A large part is focused on artificial intelligence. One of the major innovations that will be implemented is that of the Search Generative Experience . In this article, I will take you through the possible consequences of this.
The potential impact of the Search Generative Experience update
The Search Generative Experience update looks like this:
Google Search Generative Experience on the search results page.
Image source: Google
And this has consequences for different types of websites. list of peru consumer email There is now a lot of speculation. The term “zero-clicks SEO” is flaring up again and there is also a lot of speculation about SEA in the future.
Since the Google Ads program is an important revenue model
for Google, it will undoubtedly get a place in the search results pages. Google itself indicates that text ads will still appear in reserved places. The question is how and where. There are a number of things what is opt-in and how to use it in your email marketing? that are certain, but also a lot that is still uncertain.
How will Google make SERPs (search results pages) look for commercial short-tail keywords, such as “buy shoes”? Both the volume and the average CPCs (cost per click) that are calculated are high. Will america email list Google then exchange the Google Ads spots for an AI-generated answer? I don’t think so. I do estimate that ads will get a spot within the answer that is generated.
The way people search in search engines will also change. Many people now have access to ChatGPT and are developing prompts. People are increasingly understanding that the better and more comprehensive the prompt, the more relevant and complete the output you receive.
And then we have mid-funnel keywords, that’s what I call them. These are keywords that hang between long-tail and short-tail. These are keywords that people use in the middle of the buyer journey to get information. Think of keywords like “installation tips cv boiler” or “checklist for creating a website”. For these types of keywords, AI-formulated answers.