As a company, you can fight against information overload, known as infoxication, and help your clients reexamine and refine their own Digital Marketing strategy.
Rock Content Editor
Nov 3, 21 | 9 min read
infoxication
Reading time: 7 minutes
Information overload or infoxication is everywhere. For example, just by typing a term into Google you will find thousands or even millions of answers to the same question.
While this initially seems positive, all too often
feel overwhelmed or paralyzed due to the infoxication they experience .
This phenomenon is not new. Variations of information overload date back throughout history, appearing particularly in the Renaissance and the list of montserrat consumer email Industrial Revolution. person’s ability to process data and make the best decisions.
What causes infoxication?
There are many causes for the current state of information overload. The most common ones are:
Quantity over quality mentality
Today, the pressure on businesses and brands to compete for consumers’ attention and deliver the content they want and need continues to increase.
This results in a quantity effect, which outweighs quality
and is a major impediment to your prospects finding you and converting.
Massive amounts of new information are constantly being created, as Content Marketing remains essential for a brand across the various channels available.
Simplifying access to information
It’s easier than ever to create and what is the long tail in marketing and how does it affect your strategy? share content online, adding to infoxication and its debilitating effects.
Many channels offer simplified ways to access dashboards and share content over the internet. Anyone can do this, and consumers are taking notice and becoming overwhelmed.
Increasing the number of information channels
If before there were only a few ways to bring information to the population, today there are several, both online and offline.
Print media, television, podcasts , email, websites, social media, mobile apps, ebooks, and RSS feeds combine to provide access to content to virtually anyone on the planet.
Inclusion of historical data online
With new technology, historical data is aggregated online for the convenience of consumers .
While this seems like an by lists advantage, it also adds up to the amount of information available.