Achieving your digital marketing goals requires continuous focus and constant adjustment of strategies. Should interactive content play a more important role in your company? After reading this post, you will see that the answer is: yes!
Rock Content Editor
Oct 15, 21 | 10 min read
marketing goals
Reading time: 8 minutes
Interactive content has been steadily growing in importance for brands and businesses of all sizes. However, many brands continue to believe that they do not have the resources to produce it consistently, so they give up and, consequently, diminish their value proposition. In this post, we will show you how interactive content can help you achieve your marketing goals. But, first, let’s define our terms.
In the context of Digital Marketing interactive
content is any type of digital content that requires the active participation of your audience: clicking, dragging, responding , etc.
The term is a way of distinguishing interactive formats from passive or static content that users simply consume, such as text and images.
Interactive content is therefore an list of portuguese timor consumer email essential element for developing a solid and successful Digital Marketing strategy.
Below, we will tell you 8 benefits of interactive content that can help you achieve your marketing goals:
1. They increase the time users spend on the page
An important metric that demonstrates the effectiveness of your website, and your marketing strategy as a whole, is the time spent on page .
Increasing this metric doesn’t have a magic result, but the likelihood of a conversion or sale certainly increases when readers really consider what you have to say.
If people are leaving as quickly as they arrive, something is wrong. Your content may not be relevant, or you may simply not be interesting enough to catch their attention.
There is a paradox or contradiction and that is that we manage to attract a reader through an organic search, but once they get the answer to their question, they immediately leave .
By incorporating interactive content into your page, you give readers a reason to stick around. There’s something else to do, play, learn, or otherwise interact with, so some readers will stick around and engage with that content.
Again, average time on page is not usually
ultimate goal, but it is very important to measure how well you are engaging readers. And, with the right interactive content, more time on page can mean an increase in conversions and/or sales.
2. They increase your CTR
Click-through rate , or CTR , is a crucial metric with which you can evaluate the success of your marketing plan. In fact, increasing CTR is often one of the ongoing marketing goals of a company.
CTR is essentially the number of what is cloaking, how to detect it and why is it a black hat? visitors who click on a landing page (such as the CTA link at the end of a post) after first landing on the original page, compared to the total number who landed on the original page.
How do interactive contents increase CTR?
Let’s say you write a blog post that answers the search intent of a common question in your industry. You’re going to end that blog post with a CTA , right?
That’s good practice, of course, but some readers will tune out long before they get there.
But what if your CTA wasn’t just a paragraph at the end of a text-based post? What if the CTA was actually linked to a piece of interactive content?
Reserve that CTA for another type of click until the reader has interacted with a valuable piece of interactive content. Once you demonstrate added bw lists value to them, it will usually lead to more clicks, which will increase your CTR.