On May 23, it was Google unveils time again for Google Marketing Live, the annual event where new innovations of Google Ads are presented. Just like at Google’s I/O event, everything here was about Artificial Intelligence (AI). As expected, some changes will take place in Google Ads through the use of generative AI. On the one hand, this will simplify the work of an (online) marketer. On the other hand, this will also eliminate and make redundant some tasks. In this article I will give a summary of the latest innovations that will soon be released in Google Ads.
1. Generative AI
At the Google I/O event it was already announced that generative AI will play a major role in Google Search. The SERP is being overhauled again. There will be a generative AI experience at the top of the search results page. This will be a part where Google automatically provides a complete answer to your search query using AI technology. You can also see the answer to your question right away. This will be supplemented with recommended products and links to more websites, if you still want to read on. There will also be an option to ask a follow-up question in Google, which will allow you to enter into a conversation with the search engine. At Google Marketing Live it was announced that tests are being conducted with search and shopping ads that will be directly integrated with this new generative AI snapshot.
Generative AI in SERP
Generative AI in SERP
2. Create assets through a conversational experience
Within Search Ads it was already easier to come up with text for the 15 headlines and 4 descriptions that you need for Responsive Search Ads (RSAs). Nowadays we get all kinds of suggestions list of papua new guinea consumer email from Google (via AI) for ad texts that have been used before or match text on the landing page.
Creating headlines and descriptions will soon be easier with a new conversational
experience within Google Ads Search. When you create an pre-sales: discover its power to close more deals RSA, you’ll soon have the option to start a conversation with Google via the sidebar. Plug in america email list your desired landing page URL and Google will suggest headlines, descriptions, images, extensions, and even keywords!
Is the headline not fun enough or not to your liking? Then ask it in the chat. Google will immediately come up with new suggestions. And if Google needs more information to fill the 15 headlines, for example.