Capturing leads has been the purpose of many marketing strategies, especially since the popularization and relevance of Inbound Marketing bas on the results that these actions are capable of providing.
Valentina Giraldo
Oct 25, 21 | 9 min read
Learn these tactics to boost your lead generation on different channels
Reading time: 7 minutes
In this post, we will provide you with all the relevant information about lead capture , starting with the central concept and ending with companies that implement the best practices for this purpose and that can serve as inspiration for anyone to increase business opportunities through contact processing.
If this is what you were looking for when you click on this content, we want to guarantee that by the end of this reading you will have become an expert and will better recognize the main strategies and tools useful in lead capture.
Shall we begin? Read until the end!
What is lead generation?
To begin with, it is important to contextualize that a lead is a user who, after consuming a material, whether it be a video, blog post, interactive infographic or any of the existing options, provides their contact information in exchange for downloading special content.
Which serves the organization as an opportunity to convert them into a customer of the brand, at the end of the conversion funnel .
Now, lead capture in this sense, constitutes portuguese timor email list 100000 contact leads all the actions, processes, tools and techniques aim at obtaining said contacts to incorporate them into the company’s database and establish mechanisms to nurture them and transform them into consumers.
To fully recognize what a lead is, it is important to review its differentiating characteristics:
a user who leaves his/her contact email to receive information from the company;
that you have previously accept the privacy policies , where the company’s tracking processes are specifi.
The lead is an essential factor in Content Marketing strategies and one of the most important points —after generating web traffic— , which positions lead capture as the basis for implementing other procures that allow the company to obtain new clients.
These subsequent processes, such as lead scoring
are classification mechanisms that serve as a guide to differentiate a contact in the purchase decision stages from those who are still in the discovery stages of their nes or problems.
So far, the story seems to be very appealing for anyone looking to get contacts through digital strategies, but how do you put this into practice?
We’ll explain it to you!
Marketing Plan for 2022
Main strategies to capture leads
Getting leads is possible when various actions are implement on multiple channels, both digital and offline.
To help you develop your own lead capture strategies, learn about the most relevant ones today.
1. Offer downloadable content
This is perhaps the most widely us method by companies around the world to obtain visitors’ contact information.
This is the promise of providing them with downloadable content—whether it be an ebook, a guide, a template, an infographic, or dozens of other options—in exchange for data such as their first and last name, email, the company they work for, and their position.
The step by step to execute this method is as follows:
First, the user arrives at the company’s blog, either by chance, recommendation, an advertisement or through the organic positioning of the website in search engines after effective SEO .
There, the user consumes some content of interest to them – where it goes without saying that this material must be focus on solving their nes, pains, problems and doubts, moving away from the concept of thin content, for example.
After this process, within the blog and msp marketing agencies: 3 best choices in 2025 satisfi with the content that was present, the user provides their contact information to complement their reading after an attractive and coherent CTA , inviting them to download material to access deeper and more specializ data for free.
There, the offer to capture your contact information is present and, in return, you will be provid with much more specializ and advanc complementary content, of course, with higher quality.
However, none of this is possible without key elements that serve as the channel for the user to reach the doors of your database.
Landing pages
The landing page is a web page where the user will arrive after clicking on the blog content and which will lead them to the form where they will enter their data and stop being a visitor and become a lead.
In this sense, the landing page must be cz lists really striking and attractive to capture attention and encourage the