Interactive Communication is a tool that combines artificial intelligence with Content Marketing, providing greater engagement with the public, immediate feedback on the strategy and consumer loyalty. It should be part of a strategy in conjunction with traditional content.
Rock Content Editor
Nov 2, 21 | 5 min read
interactive communication
Reading time: 4 minutes
The Internet has grown exponentially, to the point that content production has surpassed its consumption. In other words, in the digital environment there are more voices speaking than ears ready to listen and eyes to pay attention to visual content.
In this context, Interactive Communication can be a saving measure for those who wish to highlight their strategy in the market .
This type of content offers a more personalized experience in customer communication and increases the engagement rate. In this article, you will understand some key points about this solution, as we cover the following points:
What is Interactive Communication
Why should we pay attention to this type of content?
How can we use Interactive Communication?
What are the best tools?
What is Interactive Communication?
Interactive Communication is the morocco email list 800000 contact leads combination of traditional Inbound Marketing content and technology in order to provide a personalized and fun experience for the user .
This interaction allows for a higher engagement rate.
Nowadays, we can find numerous types of interactive digital content. Below is a list of the most common ones:calculators.
In the past, Interactive Communication was very limited, since technology did not allow the implementation of certain strategies. However, today, with the development of Artificial Intelligence and its use in the media, interactivity allows the delivery of content that is more appropriate for each client’s stage .
For example, by conducting a quiz or test we can discover which products in your catalogue generate the most interest for your customers. This way, in the next interaction, you can send content that is more tailored to their needs and expectations.
Real-time feedback Let’s say you send
a short test to your client. This content will provide two types of information: the data that the user has provided in the interactive form and also the acceptance of the format itself.
If the feedback from interactions is very low, it means that the material is not as relevant as you thought. Therefore, it is time to promote changes to achieve greater engagement, which is only possible thanks to this feedback derived from interactivity.
Personalization
With the feedback you receive, you can zuckerberg’s metaverse? not exactly. understand what the metaverse is and its impacts on your strategies adopt a greater degree of personalization in the future materials you send to the user.
The information provided in a test can serve as material to inspire an infographic, for example, or even a specific product advertisement that is relevant to the customer at a given moment.
Loyalty
Fun is the hallmark of Interactive Communication. For consumers, it is very interesting to receive a calculator and know, for example, how much they need to save per month to take the trip of their dreams.
For this reason, people really interact with the content and this is reflected in customer loyalty . Every time they receive a communication from by lists that brand, they will have a good experience, which will undoubtedly influence their purchasing decision.