With new ways to monetize the gaming industry, GaaS is a winning strategy to attract and retain customers.
Rock Content Writer
Nov 3, 21 | 10 min read
gaas games as a service
Reading time: 8 minutes
While the video game industry is not new, it is constantly evolving, and not just in the number of offerings or the growing number of players.
Driving this evolution and completely changing the landscape of the industry itself is the business model known as GaaS (Games as a Service).
Simply put, GaaS is the new way to monetize
And it’s working. Just look at the likes for Candy Crush, Fortnite and World of Warcraft.
It is clear at this point that the GaaS model also inherently possesses a winning strategy when it comes to attracting and retaining customers.
Marketers are beginning to recognize list of montenegro consumer email this and are looking for ways to implement successful GaaS components into their own marketing strategies.
What they are finding is that brands ne to start by rethinking their content marketing strategies and giving their customers more options.
Video game monetization is a strategy that relies on engaging players and keeping them coming back for more. The key to all of this is providing great content — consistently and often.
Updates may arrive daily, weekly, or monthly, depending on the game.
GaaS games can be access from the cloud, making them available to anyone, anywhere, anytime , which is another way to keep players interest and engag.
In-game purchases and vari billing options appeal to players of all types , as there is something to suit everyone.
For example, once in a game, a user can make an in-game purchase to change their character’s skin or appearance.
Earn with subscription services
Another monetization strategy is to require payment or subscription to advance to a higher level in the game.
Updat payment and subscription options may appear at different points during the game, especially when the player has gain experience and is eager to continue.
For example, some games will feature volume-bas billing, while others require a flat monthly fee.
With this business model, online games can be launch and, with the help of GaaS, keep consumers engag for
It is no longer focus on selling copies of a game on a mass
The focus has shift to determining ways to maximize that recurring revenue once players are already in the game.
Benefits for consumers
Consumers are seeing a higher ROI how to set up an online store: learn the 9 steps and gaining confidence in sticking with a game, knowing that it continues to offer new content and options and won’t disappear in a year.
Once a game is releas, they continue to provide updates or downloads (DLCs) instead.
With revenue coming from in-game by lists purchases, developers have the incentive to improve and update the game as they go.