The idea is to extend the consumer experience through a process — the sales funnel — and to lead your audience, step by step, through strategically prepared content to their final destination, which in this case is conversion.
If Content Marketing seeks to engage and attract the target audience through educational, quality content, copywriting will be the differential for the strategy to be effective, as it encourages the reader to take action.
The big secret, both for copywriting and Content Marketing, is to deeply understand who will consume the content. Thus, it is possible to bring the reader and their universe into the narrative and solve their doubts in the best possible way
Slide one sentence into the next
You want readers to continue reading, so you craft each sentence so it “slides” into the Ws Number List next. By creating compelling sentences that build excitement, there is a higher chance your reader will continue to the end of your copy.
Begin with an attention-getting headline, and continue to draw the reader in with each sentence, propelling them to want to continue to the end.
5. Create belonging or exclusivity
Almost everyone, at some point, seeks to belong to a group or community. Finding a brand or business they feel comfortable with can create this for them.
For example, owners of Mitsubishi Miatas feel as if they are in a unique group, often meeting up in car enthusiast clubs across the country.
Another way to increase the feeling of belonging is with exclusivity. Word choice will be important and may include “be an insider” or receive “exclusive offers.” With this strategy, customers feel part of a special group with special privileges.
How to Get Copywriting Experience
Next, advance your networking, such as on LinkedIn. Re-connect with old employers and co-workers wherever they are now, and let them know you now offer copywriting services.
Find local events to attend where you can meet entrepreneurs and businesses in your area and introduce your services. You can also reach out to local businesses directly. Leave a card, send a follow-up email, and check in every now and then without being bothersome.
Another strategy is to find a mentor to learn from and write for, at least initially. Learn all KOB Directory you can from them and apply that to your own practice.
