Live Commerce is the use of streaming platforms or live broadcasts to market, promote or sell products and services. Learn more!
Jesus Cardenas
Oct 20, 21 | 10 min read
live commerce
Reading time: 8 minutes
We already know that there are many ways to sell on the Internet, for example, through e-commerce or virtual stores. However, nowadays, new methods and platforms have appeared to market products and services that are worth keeping on your radar.
One of them, without a doubt, is Live Commerce, and in this post you will learn the most important things about this topic.
To clearly contextualize what Live Commerce
is and what it has been able to achieve in various parts of the world, especially in Spanish-speaking countries, we have to mention that COVID-19 and social distancing led to a mutation in the way of selling during the months that businesses were closed.
Since then, various organizations around list of swaziland consumer email the world have seen this practice as an ideal way to provide buyers with an experience with their products and services as close as if they were face to face with them.
Now, you might be wondering what we are talking about specifically, right? Well, let’s get to it!
What is Live Commerce?
How did this strategy come about?
What are the objectives of Live Streaming in e-commerce?
Benefits that Live Commerce provides to brands
How to run a successful Live Commerce campaign?
3 examples of brands that use Live Commerce successfully
What is Live Commerce?
In short, Live Commerce consists of using streaming platforms or live broadcasts to market, promote or sell products and services, very similar to what telesales do for television, but now on the Internet.
However, its main difference compared to more traditional media is that communication is bidirectional, or, in other words, the viewer can now be an active part of the presentation to ask questions, resolve doubts or even talk about their experiences with the article.
How did this strategy come about
If we take into account that the retail sector has undergone a very drastic process of change since 2019 and that digitalization and e-commerce have been essential to keep brands connected with their consumers and potential customers, we can easily understand how this marketing model has been so widely accepted.
For example, technologies such as tofu, mofu, bofu: how to master all stages of the sales funnel with content augmented reality or hyperpersonalization are solutions that allow us to “replace” the physical shopping experience, and Live Commerce emerges as another novel and effective method to bring the tangible to the digital.
However, if we trace the trend back to its place of origin, we could say that it manifested itself at really relevant levels in China, one of the first countries to put distancing restrictions and business closures into practice.
Perhaps the first indication of this was the bw lists mass migration of users to live broadcasts on social networks or streaming platforms to make their purchases.