Marketing in the Metaverse: Inspiring Examples & Tips
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This month, McDonald’s is celebrating the 40th anniversary of the McNugget by opening McNuggets Land in the metaverse. Complete with nugget games and coupons for free nuggets. The biggest nonsense, or great marketing? Most organizations currently experimenting or already active in the metaverse and targeting consumers are doing so primarily for marketing purposes. Recently, I’ve had the opportunity to work on several projects in this area and in this article I’ll share 3 ways to set up marketing in the metaverse yourself.
Meta has managed to do it a few times create an ‘innovation trigger’. According to the Gartner Hypecycle this is:
A potential technological breakthrough that gets things going. An early proof-of-concept story that gets a lot of media attention. Often, no usable products exist and commercial viability is unproven.
We saw after the name change of the old Facebook, that suddenly the world was introduced to the concept of author Neal Stephenson: ‘metaverse’. Every professional you ask has a different definition of the metaverse. For me it is a collective virtual 3D space, where physical and digital reality come together. Where a virtual economy is created and which is no longer dominated by a handful of technology companies, but the collective.
Even though the metaverse is sometimes still declared dead, the same happened with all kinds of other technologies. Such as electricity, mobile phone, computer, internet and Bitcoin. However, it will certainly take another 10 years before such a world arises in my opinion.
Yet, there are plenty of organizations working to secure a spot. There are now 148 active virtual worlds and the number of VR headsets sold has increased sixteenfold in recent years. According peru email list 3 million contact leads to McKinsey, a quarter of executives believe that more than 15% of their companies’ revenue will come from activities in the metaverse.
Cartoon about electricity as a demon
Anti-electricity cartoon from 1889. Source: tofu, mofu, bofu: how to master all stages of the sales funnel with content Wikicommons
Virtually already fully proficient
Even apart from the trillions of euros that American investment alb directory banks expect to be circulating in the virtual economies when the metaverse is fully operational, there are already many consumers secretly walking around in it. On average, 400 million per month , of which more than half are under 13 and 84% are under 18.
You also see this in the approach of many organizations in the metaverse. Focus on Generation Z. These young people, the oldest of whom are now 20 years old, are by far the most aware of virtual worlds, transactions and possessions within them. They can often handle this fluently .