Netflix Games is the new streaming platform in the gaming industry. This move can provide great insights to marketing specialists on how content can be us to keep our image active in the public and generate new business.
Raphael Pires
Nov 12, 21 | 4 min read
Reading time: 4 minutes
If the gaming industry was already competitive, ever since Netflix announc that it was going to enter the industry, all the players in this market — consider one of the most profitable in the world — prict that things will get even more difficult.
Netflix Games start with five titles available for iPhone, iPad and Android users, two of them relat to the universe of one of Netflix’s most famous shows: Stranger Things .
Source: Netflix Netflix is joining a trend start by large
companies like Google and Amazon that want to take a slice of a market that is growing every day .
According to Netflix, the games will list of maconia consumer email be includ in a dicat category within the platform and will be includ in the basic subscription, with no additional fees, ads or in-game purchases.
As we can see from this information, Netflix is not planning to make money directly by selling games to the public (not at this time). Instead, they are aiming for something much more important and difficult to achieve, something for which games can be an excellent strategy to be us.
It’s all a matter of time and attention
Yes, Netflix wants more time and attention from its customers, and to do that, they are investing in games. This sounds similar to a Content Marketing strategy, doesn’t it?
Have you ever look at the face of a person who is playing a game? You’ve probably seen their eyes wide open and an expression of total concentration.
As report by The State of Online Gaming Survey 2021
the average gamer spends more than 8 hours per week playing video games (25% play for more than 12 hours).
This represents a 14% increase compar to last year’s survey. This number is expect to be even higher in the coming years and that is exactly what Netflix (Google and Amazon too) is betting on.
During these times of high information, getting people to spend more time within your domain while interacting with your content is more valuable than gold. The idea now is not just to get in front of people, but to stay there as long as possible. It’s basically about creating a relationship .
Netflix has been aware of this concept for some time now
In January 2019 , while publishing its business results, it report that one of its main competitors was neither HBO nor Disney, but Fortnite (Epic Games).
The game, with more than 200 million users at the time, was seen as a threat because it manag to take away the most precious thing in the entertainment world: people’s time.
And speaking of famous games, Netflix recently
releas Arcane , an animation that tells the origin of some League of Legends characters (Riot Games).
You know what they say: if you can’t beat them, join them by diversifying your content!
Netflix is diversifying its content offering to keep people’s attention… and you should too
It’s a truly tri and test strategy: diversifying your content offering can help people become interest in you as an authority first, and then in what you have to offer.
With all content marketing initiatives, it’s important to understand your audience and craft copy and images that make sense to them.
And if your content is really good, people how to set up an online store in wordpress: learn the 6 steps will always be waiting for your next release. That’s why quality is always one of the main goals for marketers, as it’s a way to build a fan base.
While a fan-bas model may seem like it only works for entertainment businesses like Netflix and Epic Games, a company in another industry can also have an engag audience and organic promoters.
Stranger Things 3: The Game | Source: XboxOne HQ
Of course, content is the end product of every entertainment company and that might not be applicable in other industries. But content has power regardless cz lists of that. People will always consume it and if it’s good, they’ll come back for more.