Pride Pride Over Over? No! 4 Tips to Pride Over Spread Your Inclusive Message All Year Long
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The time has come, Pride month and Queer & Pride Amsterdam are over again. Every year during this period, the Dutch street scene and the mia are transform into a colorful festival. Pride flags are massively taken out and many companies pull out all the stops to show that they also support the LGBTQIA+ community. This entails the risk that they could be guilty of pinkwashing: using the Pride message as a marketing strategy with the aim of making a profit. Don’t be put off by this, but develop a sustainable communication strategy to prevent pinkwashing. How do you do this? Here are 4 tips.
1. Support the LGBTQIA+ community with your campaign
With a Pride campaign, you want to show that you, as a company, stand for a society in which everyone can be themselves and that you support the LGBTQIA+ community. A logo and some merchandise with the Pride Over Pride flag are not enough for this. Make sure that the message of Pride Over Pride is central to your campaign, because it is not only a celebration of freom, but above all a protest. Inclusivity and equality are far from self-evident. Therefore, donate as part of your campaign to an organization that is committ to the LGBTQIA+ community as standard. Or find another way to actively support the community for a longer period of time.
Take a cue from The Social Hub, formerly known as the Student Hotel, which was transform into ‘The Pride Hub’ during Pride. The hub open its doors for workshops and lectures on various themes relat to the poland email list 2.3 million contact leads LGBTQIA+ community. With this, The Social Hub offer a platform for people inside and outside the community to discuss these themes in a safe environment. So make sure that your company’s support for the LGBTQIA+ community goes beyond hanging a rainbow flag during Pride.
The Pride Hub Instagram post from thesocialhub amsterdam
Source: The Social Hub on Instagram
2. Use what is cloaking, how to detect it and why is it a black hat? Pride as an opportunity, not as a marketing strategy
We can’t ignore the fact that the summer ao lists period with Pride month and Queer & Pride in Amsterdam is a good time to set up a Pride campaign. Use Pride as an opportunity to show what your company does for an inclusive society. A good Pride campaign can certainly be launch during Pride, but it goes further than that.
For example, use the Pride period as an Pride Over opportunity to announce long-term strategies or policies. For example, during this year’s Pride, Ahold Delhaize announc that it would offer up to 33 weeks of paid leave for gender transition outside of its collective labor agreement. This policy is support by practical tips for colleagues and managers. Another option is to announce long-term collaborations.