Universal Getting start Analytics has been discontinu since July 1, 2023. For months, we were remind in Google Analytics with pop-ups, r exclamation marks and countdown clocks to switch to step-by-step plan, new features & tips Google Analytics 4. Do you ne help setting up the new property or do you want to brush up on your knowlge? In this article we will update you with the must-reads full of step-by-step plans, new features and tips.
In the run-up to the transition, a number of articles and updates about Google Analytics 4 appear on Frankwatching. Here you will find an overview of the most useful articles.
Switching to Google Analytics 4
All steps in a row
The latest updates in Google Analytics 4
Settings and features highlight
1. Set up goal conversions
2. Extend data retention and more important settings
3. Set events and parameters
4. Choosing an alternative to Google Optimize
5. Connect BigQuery to your GA4 property
Switching to Google Analytics 4
You can’t have miss the fact that Universal Analytics (UA) would stop step-by-step plan, new features & tips processing data on July 1, 2023. The alternative: Google Analytics 4.
Google Analytics Countdown Clock 4
Felipe Wesbonk wrote about the announcement and the consequences on Frankwatching in March 2022. The following things are good to know:
Google Analytics 4, launch in October 2020, is a completely new measurement method to measure your website traffic and online marketing efforts. It is a ‘fresh’ start, because it is not possible to convert the data from Universal Analytics to Google Analytics 4. So you start collecting data again in GA4.
GA4’s measurement method is bas on events, where each interaction is measur as an event. This makes it possible to track a user’s customer journey across platforms and devices.
As of July 1, 2023, you will have access to your data in Universal Analytics for at least 6 months.
If you have creat a link between Universal Analytics and Google Ads, data from UA will no longer be receiv from 1 July 2023. You will therefore ne to link Google Ads to GA4. In his article, Felipe explains how best to approach this.
From Universal Analytics to Google Analytics 4: The Differences in Measurement
All steps in a row
It may be wise to export your Universal Analytics reports to a CSV, Excel, PDF or Google Spreadsheet. That way you will always have your historical data.
Felipe already emphasiz last year the importance of setting up Google Analytics 4 in time and running it in parallel with Universal Analytics, so that you have time to collect historical data again. And you don’t have to start with an empty dataset on July 1. Moreover, this way you can already get us to the different interfaces and functionalities of both versions.
Hopefully you have already taken the most important steps for list of paraguay consumer email setting up Google Analytics 4. If you want to go over all the steps again or if you have yet to start, you will find an extensive step-by-step plan in Leon Korteweg’s article that will guide you through it.
The latest updates in Google Analytics 4
Anyone who start setting up Google Analytics 4 last what is cloaking, how to detect it and why is it a black hat? year (or earlier) will have notic that a number of important functions and reports were missing at the beginning. In the meantime, Google has significantly further develop the new measurement tool.
Earlier this year Felipe Wesbonk updat us on the latest america email list updates that he believes marketers will benefit from. A brief overview:
If you use Google Analytics 360 (the paid version), you have more time to transition to GA4. For those users, Universal Analytics will be shut down on July 1, 2024, a year later. For those using the free version, the deadline was July 1, 2023.
A number of new dimensions and metrics have been add. These include: