Google unveils smart AI integrations & Google Ads innovations
On May 23, it was Google unveils time again for Google Marketing Live, the annual event where new innovations of […]
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Marketing Basics
Digital marketing
Building a webshop? Watch out for these 5 risks
When Building webshop building a webshop, both the client and the agency are often focused on successes. The client wants
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Google Bard Takes on the AI Battle
ad work to do. Google worked overtime and the New York Times even described the situation as ‘Code Red’.* The
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How to make sustainable choices irresistible by rethinking [4 tips]
espite a growing awareness, many sustainable propositions still face major challenges. Think of higher prices, limited accessibility, substandard brand awareness
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Why strategic acquisitions are particularly interesting for SMEs
Entrepreneurship Why strategic is hard work, day in, day out. It takes years before you can scale up. Many companies
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The importance of micro-moments in your marketing
Online marketing is a The importance dynamic field with nuances. One of these nuances is the concept of micro-moments. In
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Powerful & effective: a marketing plan on 1 page
Powerful & effective: a marketing plan on 1 page Want to take control of your prompts and get more out
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How to get more out of working with AI? 4 practical tips
How to get more out of working with AI? 4 practical tips Want to take control of your prompts and
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In 4 steps to effective personalization
So how exactly do you implement a personalization strategy? What challenges do you face? And more importantly, how do you
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Email Marketing for B2B and B2C: The Key Differences
While the basic principles of email marketing remain the same for both B2B and B2C, there are some key differences
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The Importance of Branding: 10 Statistics [Infographic]
The Importance of Branding: 10 Statistics [Infographic] Want to take control of your prompts and get more out of AI
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Use AI as your event assistant [10 practical tips]
AI and content event assistant creation are now going hand in hand. But how can you use AI to organize