The Importance of Branding: 10 Statistics [Infographic]
Want to take control of your prompts and get more out of AI tools? Take the online course on December 19
As an entrepreneur, you want to tell your story. Show your vision of the industry in which you operate. You want to convey a certain feeling and emotion to your target group. Connect them to your organization. Branding is actually a must for every company; large or small, starting or active for decades.
Branding is more than just designing a logo or developing a corporate identity. There are several factors involved. Oberlo has visualized the importance of branding, also for your company, with the infographic below. For this, they collected facts and figures.
Authenticity and transparency
First of all, it is clear that branding is all about authenticity. According to research by Stackla, which the creators of the visual cite, 88 percent of consumers cite this as a crucial point when deciding list of netherlands consumer email which brand or company to like and support. Think of it as the key factor.
In addition, a survey of American consumers shows that almost half would pay more for brands they trust. Transparency is also a key focus. Three in four consumers say transparent communication has become more important after the COVID pandemic.
Also read: Create your own tone of voice in 5 steps
Branding? Appearances matter too…
Colors are also an important point of attention. They permission marketing: learn all about the powerful strategy that boosts brand trust in the digital world influence how consumers view your organization and they evoke a certain emotion. When you use a characteristic color, it can even increase recognition by 80 percent. Tell me, which brands do aob directory you think of when you think of the color red, yellow or blue? There is a good chance that we will mention the same brands. And the saying “first strike is worth a dollar” certainly applies: it takes 0.05 seconds for consumers to form a first impression of a brand when they see the website.