1 in 5 Online Marketing marketers plan to use short-form video for the first time in 2023. Hopefully your brand is already adapting to these “new” channels, especially if your target audience is on these platforms. The next step is to get your local offices or partners involved as well.
5 online marketing trends
Of course, they cannot be left out: the trends in the field of online marketing. Every year, several authors look ahead on Frankwatching. For example, my colleague Tineke and Joris Toonders (Yonego Internet Marketing) . They shared the biggest trends and developments. Including these 5:
1. Unpredictability is the new normal
All these innovations and developments are causing turbulent times. This makes unpredictability the new normal within the marketing world. Organizations need to look outside, be agile and go ‘back to basics’. Also applies: stronger together, better together! In the article by Sjors van Leeuwen (Indora Management Consultancy) he delves deeper into 4 other global trends.
2. Gartner predicts: 3 tech trends you can’t ignore in the coming years
Web3, AI adoption and digital humans, what stage are these panama email list 440115 contact leads innovations in? Which technologies should you seriously consider? In the latest version of Gartner’s Hype Cycle you will find 25 ’emerging technologies’, linked to 3 overarching themes:
Expanding immersive experiences
Accelerating the automation of artificial intelligence (AI)
Optimizing technologies for digital business
It is expected that these trends will have a major impact less is more: tiktok creators with mid-level reach are seeing more results for brand partnerships on companies and society within 2 to 10 years. In this article, my colleague Tineke will delve deeper into these tech trends.
3. Audio advertising
Online audio usage is growing as consumers listen to music and podcasts, which is attracting advertisers. Digital audio spending is moving toward more extensive advertising opportunities, making audio advertising a part of the overall online marketing funnel.
4. The Metaverse
Meta (formerly Facebook) shows its focus on the metaverse alb directory with its name change. This is seen as the next step in social connection, in which users move as avatars in shared virtual worlds. Virtual and augmented reality glasses play a role in this and the boundary between real and virtual worlds blurs. The aim is to create one connected metaverse, comparable to the current internet, with collaboration between tech companies.
5. How would you attack your company as a competitor?
Have you ever asked yourself that question? The answer could well lead to a completely new idea that you can experiment with again. That leads to new actions, plans and strategic choices