How to get more out of working with AI? 4 practical tips
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Many marketers are already experimenting with artificial intelligence (AI), but it is not clear to every marketer how to get started with it smartly. In this article I share 4 tips to get the most out of working with AI, which I think is similar to working with a physical colleague. You will also discover in which 5 ways AI will change the work of marketers – and even improve it.
4 tips to get the most out of AI
At our office, we work with AI every day and enjoy trying new tools hat will hopefully make your work more effective and easier.
1. Ask for good briefings
Just as you give a colleague good instructions, you should also give a tool like ChatGPT the right prompts. Smart users ask ChatGPT for better prompts, just like you ask your colleague how they prefer to be instructed for a new assignment. So ask AI how to work smarter with AI!
2. Adjust output
The output of generative AI is sometimes dismissed as insufficient if it is not perfect the first time. We all make mistakes. Just as you give feedback to a colleague, you should look for ways to adjust the output of the tools and not write it off after one wrong answer.
3. Maintain a critical eye
Just as you don’t take the work of your colleagues for granted, you should always critically consider the work of AI. Ask yourself what the output is based on. What doesn’t the data tell us? Is this information correct and complete? Remain critical and stay in control.
4. Organize AI scavenger hunts
Take a close look at your own work and that of your colleagues and ask yourself: which work can be automated or taken over by AI? There are some tasks that you don’t want to do yourself forever and would rather leave to a new, junior colleague. For example, you can organize ‘scavengers’ for work that can be transferred to AI. Try to make a list of nigerian consumer email game out of it. You could ask AI the question for which work AI is well suited, but as the tip above suggests: also maintain a critical eye.
Also read: 7 useful AI tools that will enrich your content marketing
5 Ways AI Is Changing Marketing
I believe that as marketers we do not have to check out our complete data privacy guide for brands and ensure your users’ trust fear AI, but marketing departments win through the combination of man and machine. The marketing profession does change because of it. Smart marketers play into that. In these 5 ways AI changes the america email list marketing profession.
1. New skills needed
AI is not taking your job, it is the one who works with AI that is taking your job. Learn how to work with AI tools, discover how to create prompts and what processes you can automate. Marketers who can’t handle a PC haven’t made it either.
2. Be open to change
Many AI tools will be introduced in the coming years, but what technology will come next? More important than learning to work with AI, it is necessary to be open to new technology and to be willing to experiment with it. Be open to change.
3. Solving staff shortages
There is a huge staff shortage. By automating tasks using artificial intelligence, the staff shortage will hopefully be less acute. That will hopefully make the high workload and absenteeism a thing of the past.
4. More room for creativity and human contact