Learn how to use Content Marketing strategically and according to the stages of the sales funnel — TOFU, MOFU and BOFU — to generate business intelligently.
Vitor Pecanha
Oct 27, 21 | 15 min read
TOFU MOFU BOFU how to structure a sales funnel
Reading time: 12 minutes
The sales funnel is a metaphor to demonstrate the journey of a common user to become a prospect, buyer and even brand ambassador.
It is represent as a funnel — with the wide part at the top and a narrow base — because the attraction and entry of users will always be greater than the conversion that is carri out .
It is important to note that your content planning should always take into consideration that, even if a large number of people have initial contact with your company, only a small part of this group will be your consumer audience.
At each stage of the sales funnel , the potential consumer
has a different mindset , is looking for specific information, and has particular online behavior.
That’s why you should focus your content production on each of these parts of the funnel: TOFU, MOFU, and BOFU .
Therefore, you ne to know what type of mayotte email list 100000 contact leads information and content — articles, ebooks, guides, tutorials, webinars, campaigns, and more — are most effective in engaging with your potential customers .
What is the top of the funnel?
The top of the funnel is consider the awareness stage .
This is the widest part of the funnel, where you receive the greatest number of visitors and organic traffic .
In other words, it is the place to spark the interest of the future client .
This awakening is essential for your business, after all, nobody buys anything without having a reason to do so, right?
In this case, the top of the funnel is the space to ucate potential buyers, turning them into loyal customers of your brand .
Here you will attract a large number of people who have the possibility of discovering that your product or service may be exactly what they were looking for.
Then, it’s clear how important the widest part of the funnel is, right?
What is the importance of the top of the sales funnel?
We have already said that the top is the place where people are attract, that is, the starting point of any business .
Then, we can highlight some aspects regarding the top of the sales funnel:
First contact with your brand
As we’ve been told over and over again, the top of the funnel is where people first come into contact with your business.
For this reason, it is good to remember this old saying
” the first impression is the one that stays with us.”
Many times (if not always) an excellent initial contact sparks a person’s curiosity to learn more about the company and the solution it brings, attracting new perspectives for the consumer.
Make discoveries
When you spark people’s curiosity, you how to set up an online store in wordpress: learn the 6 steps get them to think about problems that were previously ignor and start looking for solutions to them.
Once consumers begin to perceive that there is a problem, they will be more interest in ucating themselves to solve it.
ucate users regarding a new topic
Once people encounter some kind of problem, it automatically sparks their interest to know more about the topic.
Initially, they do not have any kind of contact or material to read.
The top of the funnel is the gateway that will determine whether what they are looking for will solve their problems.
Therefore, it is essential to have appropriate cz lists and valuable content that ucates your audience and offers solutions to their demands.