In this article we tell you all about user-center design, a concept from the last century that has gain more relevance in the digital age. Read this post and understand everything about the topic!
Rock Content itor
Oct 30, 21 | 7 min read
user-center design
Reading time: 6 minutes
You’ve no doubt heard that everything is about experience and user-center design. This was the last big shift in marketing, which stopp focusing on the product first, then on post-sale, to finally understand the entire process as the way to create memorable experiences.
This is what is known as the Purchase Journey or
Customer Journey: we sell experiences that involve service, products, payment methods, delivery, usability. All of this must be organiz in a flow design.
However, this concept is actually a remake of the 90s. Yes, as you read, it is not something that has emerg from digital culture, design and thinking niger email list 150000 contact leads focus on the usability of products is from the computer era before the Internet.
It was creat in 1993 by Donald Norman, a cognitive psychologist and specialist in usability engineering. Today, the ne to think about the design of processes in the digital world is more relevant than ever. User-center design is the great competitive advantage of any Internet venture.
That’s why in this article we tell you everything about customer-center design in the era of SEO design , so that you can continue to evolve in your marketing.
In it we will tell you:
What is user-center design?
Why should you consider it in your strategies?
Stages of user-center design planning
6 Keys to Developing an Effective User-Center Design
Conclusion
Keep reading!
What is user-center design?
It is an iteration-bas process that aims to study and map the nes of users throughout their journey, so that a website or platform can offer its users a simple, satisfactory and memorable user experience.
«No product is an island. A product is more than a product. It is a cohesive, integrat set of experiences.» Donald Norman.
To gather the information that will lead to this constant improvement of the design, it is necessary to use different research techniques and tools, ranging from the famous brainstorming , through interviews, to forms and questionnaires.
Why should you consider it in your strategies
It’s an obvious question, but design engineering comes precisely from being able to see the obvious. Answer: because it increases sales and gives what is includ in ppc account review? us a huge competitive advantage.
Although you may not believe it, many times we do not design using common sense and we are suc by an idea or an effect, which in the long run may seem interesting to us, but it harms the experience.
What is obvious? When we do Digital Marketing we want the user to be happy, not to get frustrat, to succe in their objectives within our website, to make conversions and to interact with our domain as much as possible.
To do this, it is essential to create multidisciplinary teams that understand both engineering and psychology and, at the same time, constantly collect user information to map, optimize and innovate their workday.
The word design has its origin in the Latin designare, which evokes: to order, to arrange, to mark and to trace.
This is what we must do in relation to the user: organize all the information in a way that is easily understandable, arrange the points cz lists of interest in the best way, mark them so that they can be view and plot the best possible route.