Visual search for e-commerce is an increasingly established trend. By using images to perform searches, you optimize the user experience and can attract them to your brand more easily. Find out how to apply and take advantage of this resource!
Rock Content Writer
Nov 7, 21 | 13 min read
visual search
Reading time: 11 minutes
The growth in Internet search volume is a double-edged sword for marketing professionals . At the same time that the phenomenon represents an opportunity to reach consumers through this channel, the competition to attract users’ attention is increasing.
Therefore, the search for new media that facilitate
the public experience must be incessant . A trend that is gaining strength is visual search, driven by the feeling present among 74% of Internet users that searches in text form are no longer as efficient.
Using this resource can be the solution monaco email list 100000 contact leads to improve your e-commerce traffic and, as a result, boost sales . But, to do so, you need to master the concept and know the main techniques related to visual search. And that’s why we created this article!
Interested? Then read on!
What is visual search?
How is visual search applied to ecommerce?
How can your ecommerce benefit from visual search?
What are the most relevant visual search tools?
How to apply visual search for ecommerce?
What are the success stories in the use of visual search for ecommerce?
What is visual search?
As you may have already deduced, visual search is an alternative way of searching the Internet. Instead of typing the text and keywords you want to find, this resource allows navigation to be started from an image , which can be a photo taken by the user or even a screenshot.
This is a trend that is gaining strength due to the development of digital transformation in society. Today, a large number of people have advanced cell phones and cameras, which increases the possibilities of using technology.
However, the technology behind visual search is much more complex than these devices. It is machine learning , which is responsible for much of the resources needed for Google’s and other search engine algorithms to recognize the elements of an image.
The process of machine learning is similar to that of a human acquiring knowledge . The computer is fed with data that gradually increases in size.
With this, machines learn to distinguish variations between different information standards. To enhance this, Google cross-references data with its own database and allows the computer to connect the pieces of the puzzle and identify what an image represents and what its context is.
How is visual search applied to ecommerce
You’ve already understood what visual search is, but what does all this information have to do with your ecommerce? The answer is: absolutely everything . To attract more consumers to your online store, you need to optimize their experience and pave the way for them to find your page, right?
So, you need to adapt to the preferences of the audience, who, by pure human nature, have a much more visual intelligence. After all, 90% of the information transmitted to the brain is in the form of images , which are processed 60 thousand times faster than text, no matter how scannable it is.
Using visual search in your e-commerce therefore means making it easier for customers to find your products. All they have to do is upload photos of the items they want and the search pages will show them visually similar options.
If you already have a strategy facebook tries to resolve the crisis as distrust of its users grows related to the use of SEO techniques, you already know the great advantages of optimizing your buyer persona ‘s search journey .
Below, we will detail the benefits of introducing visual search into your ecommerce operations.
How can your ecommerce benefit from visual search?
What is driving the public to have an increasing interest in online shopping? The answers may vary, but points such as the agility of the process and the practicality of completing the transaction cannot be ignored. That said, competition in the market forces brands to find creative ways to leverage these factors .
The first advantage observed in this search method is therefore the simplification of the consumer’s journey. Unlike keyword-focused searches, the use by lists of images makes it possible to achieve much greater precision in the results.