Today, they go the extra mile to personalize emails utilizing data collected about customers’ past purchases on their app and rewards program.
At the heart of this strategy is their usage of Big Data and AI.
The company infuses AI-enabled capabilities to help generate personalized emails for over 400,000 customers, featuring their latest offers and promotions.
Big Data and AI How Do They Work Together
Marketing, in particular, will benefit in a variety of additional ways when using Big and AI together.
This union can help you get and keep customers by Whatsapp Data identifying their behavioral patterns.
You should apply what you learn to improve campaigns, boost brand loyalty, improve the customer experience, and even generate higher conversions.
Big and AI can also guide your content marketing strategy, a key to reaching your potential customers along their buyer’s journey.
Artificial intelligence algorithms, for example, are becoming more adept at generating content based on the data being analyzed.
Besides that, AI and Big Data can:
Provide a full view of your customers, What Big and so you can devise better-fitting buyer personas in your digital marketing strategy.
Provide more information to help with forecasting (such as with What Big and retail seasonal forecasting) and price optimization.
Assist with identifying risks and ways to mitigate them.
Lead to better optimization and personalization of digital marketing campaigns.
AI and humans work more efficiently together in managing big data analysis
While AI is effective at speeding up the analytical process and making it more efficient, human processes are still required.
In other words, AI eliminates the need for What Big and so much human involvement in the process of data analysis, but people still have a crucial role to play.
That role can now be more efficient, taking the insights gained using AI with Big KOB Directory Data and applying them effectively in the business.
