Lead management is the process of acquiring and managing potential customers. Learn more in this article!
Rock Content Writer
Nov 11, 21 | 7 min read
lead management
Reading time: 6 minutes
Did you create a successful website or business model that had lots of visits from potential customers with a high conversion rate? Great! Now that you have them, do you know how to manage them? Right, this is another step, so you need to learn more about lead management. And that’s what we’re here for!
We know it’s no easy task, in fact, 61% of. Content marketing professionals say that generating traffic and lead generation is their biggest challenge.
Leads are the lifeline of businesses both online and offline . This is why marketers spend at least half of their budget on lead generation and management.
With this strategy, along with lead scoring and lead
nurturing, we can nurture ideal customers who did not convert to the point where they can trust the brand enough to buy from you.
In parallel, our sales and marketing teams will work together to implement a rating system that allows us to eliminate subjectivity from this list of mali consumer email entire process and see the full picture of which users have the best chance of conversion.
Keep reading, in the next few lines we will explain in detail what lead management is, its importance, key stages and how to unify terms using two analogous techniques.
What is lead management and how does it happen?
Importance of an efficient lead management process
5 key stages of lead management
What do lead scoring and lead nurturing have to do with this process?
What is lead management and how does it happen?
Lead management can be simply defined as the process of acquiring and managing potential customers to the point where they make a purchase.
It sounds pretty practical and simple, but why does this concept come about?
The reason is that as organizations grow and maintain a high level of scalability, the volume of leads will increase
Importance of an efficient lead management process
An efficient lead management process allows lead generation to be as effective as desired, allowing users to move through all stages of the sales funnel without any friction.
Key points include:
Helps to get the right leads into our CRM
One of the processes we will see later in lead management is “qualification”; this helps to identify qualified and unqualified potential clients.
This way, we can focus on those that our data analysis deems high value and maximize sales opportunities without wasting efforts on those that are not qualified.
Optimize advertising spending and marketing strategies
Lead management makes it easy to identify the best platforms that provide the best results in terms of prospects for our business.
This will allow us to focus on software , thus maximizing our investment in advertising and digital marketing techniques.
Improve the shopping experience Have you ever felt so
special that you would like to buy again? Well, I can tell you that you were a very well managed lead.
We can see lead management as a fundamental part of the alignment of both sectors, allowing them to optimize their workflows and thus increase their productivity.
5 key stages of lead management
We already know what lead management facebook tries to resolve the crisis as distrust of its users grows is and how important it is for organizations. Let’s move on to learn about the 5 key stages of this process that you should know:
1. Prospecting
Lead capture is the process of collecting contact information from users who have shown themselves to be most interested in the brand in order to transform them into “leads.”
To do this, it is essential to place a Call-to-Action —CTA— in an image, text or interactive video on our website, blog or social media channels.
Once the user clicks on the CTA, they will be taken to a landing page where they can learn a little more about the product or service and, in addition, we will leave them a form cz lists to enter their personal data such as, for example, email address, name or some other contact information.