The long tail strategy in marketing has allowed many businesses to increase the number of clients by providing extremely personalized solutions to the peculiar needs of a small but comprehensive audience. In our article, you will find detailed information that will help you clear up your doubts on the subject. Don’t stop!
Selling a few of many products: this is the essence of the long tail business model in marketing.
The concept introduced by Chris Anderson in his book “The Long Tail: The Future of Business is Selling Less of More” (2004) bases the success of a business on selling a few units of the same solution instead of focusing sales on best sellers.
In the following lines, we present this Marketing strategy in detail so that you can understand it and adapt it to the reality of your company.
In the business world this means that top-selling
— known as “head” — serve 20% of the public. What about the other 80% or so of the public?
These individuals are unable to satisfy their consumer demand, which is why they migrate to the competition. In the long run, this consumer malawi email list 100000 contact leads avoidance creates significant limitations in terms of profit generation and market position. Hence the positive impact of the long-tail business model!
Under the long tail system in Marketing , the market evolves from a mass strategy to a niche trade precisely with the intention of providing products that satisfy consumers with different profiles, needs and expectations.
In other words, the essence of the long tail strategy is that the sum of the abundant niches generates a greater volume of sales and profitability than the amount derived from the commercialization of the most popular products.
Note that companies that sell a large number of products, including items that are considered very unpopular, can focus their attention on the audience outside the curve, represented by individuals who are not satisfied with best-selling products .
What are the 3 rules of long tail marketing
According to Chris Anderson’s book , the long tail strategy is based on 3 golden guidelines :
Reduce costs
Minimizing costs is essential to qualifying your audience
and maximizing conversions. But how can you reduce costs and achieve greater profitability?
At first glance, the bill doesn’t seem to google ad account audit: what to expect and how it pays off justify itself, however, when we encourage collaborative production and inventory movement, we can achieve excellence.
A good way to optimize inventories is by taking into account feedback and consumer opinions.
Developing the niche mindset
According to the creator of the strategy, before diversifying the business’s catalogue, it is essential to know the needs of consumers in order to create by lists combinations of products and distribution mechanisms in line with the expectations of different audiences.