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What do media and digital culture do to children and young people? And how can marketing and communication professionals reach young people and also take into account the dark side?
‘Understand and reach your target group’ was the theme of the Kids and Youth congress in Hilversum for marketing and communication professionals. A selection of the 5 most important insights of this day.
Nowadays we live in media. That is fantastic and offers many advantages, but there is also a dark side. – Helen Meijer, head of education at Beeld en Geluid.
1. Make sure young people feel addressed
“What do you do when you get advertisements on your phone?” was the question to the youth panel that was present. What did they find? They immediately scroll through, click away or even put their phone away for a moment when they see advertisements or advertisements that do not appeal to them. When do young people feel addressed?
Young people want to be unique and be seen and heard
One of the tips from the expert panel is that a campaign or advertisement should connect to the actual identity of a company. Young people grow up in greater diversity. They see a lot online and are serbia email list 543010 contact leads therefore also aware of diversity. Stephanie van Eer of Zapp : “Putting different types of people on a poster is not enough if the poster is made by the same type of people. In addition, I only feel addressed when I see different aspects of myself. I am not just my appearance.”
Photo by Alexander Gray on Unsplash
A reaction to diversity is that young people have the how to position my website on google? learn the 5 steps idea: “I have to stand out, otherwise I will disappear in the different groups.”, says Nick van Hummel of the Dutch Youth Institute. Rens (15 years old) also says that being unique is important. Stephanie van Eer of Zapp indicates that aob directory the other side of diversity is that everyone wants to be heard and seen. People have strong opinions and want to express them.