After more than a month of scandals and leaks of sensitive information, Facebook has become Meta. But what is this so-called Metaverse after all? Is this universe really Zuckerberg’s asset?
As you’ve probably heard over the past month, a recent leak of internal documents has put Facebook in a major crisis, as the company has come under heavy criticism for the way it handles complex issues.
Employees and insiders are suing Facebook for caring only about its image and profits, accusing it of being negligent regarding sensitive issues that were happening on the platform.
And then, surprisingly, in the wake of all this mess, Mark Zuckerberg announced a major rebranding for Facebook. From now on, the company will be called “Meta.”
In its launch video , Meta introduced the “Metaverse.”
While we waited for answers, the announcement
of the rebranding only brought more questions:
What is the main point of this rebranding action ? Is Zuckerberg really the pioneer in bringing the Metaverse to the Internet? Will Meta massively impact the future of the Internet?
And, most importantly, how might madagascar email list 150000 contact leads this crisis affect us, the marketers and managers who rely on Zuckerberg’s platforms to produce our own results?
To answer this and more, I will address the following topics:
Avoid chaos and focus on the metaverse
Is the Metaverse an innovation created in 2021?
But was Facebook at least the first company to explore the Metaverse?
Is Meta an attempt to put Facebook’s problems behind it?
What about users and networks?
Is it time for you, as a marketer, to start thinking about the Metaverse?
How are other companies reacting?
Take advantage of this confusion in your strategies
Avoid chaos and focus on the metaverse
While it was unclear how the rebranding would actually help users with the issues raised in the Facebook documents, Zuckerberg was determined to build a positive, tech-savvy image around the new brand.
What do we know about Meta? The new brand will be more closely linked to Artificial Intelligence , Augmented Reality and Virtual Reality, leading to another level of interaction between humans and social technologies.
Introducing Meta
Is the Metaverse an innovation created in 2021
The answer is no: Facebook was not the first to merge Artificial Intelligence (AI) and Augmented Reality/Virtual Reality (VR/AR) .
Looking back at our interactions with the technologies available to us, artificial intelligence, virtual reality and augmented reality have slowly made their way into our everyday lives.
We can start by talking about games what is included in ppc account review? and then about personal assistants like Siri or Google Assistant. We also have AR on Instagram, Google Search and many other possibilities. There are also virtual reality glasses that are used in different situations.
But was Facebook at least the first company to explore the Metaverse?
Again, the answer is no. The Metaverse is something that already existed before Meta (Facebook) .
In April of this year, Epic Games announced a $1 billion funding round to support Epic’s long-term vision for the Metaverse. And it’s not the only company that’s been in the Metaverse for some time.
Artur Sychov, the founder of Somnium Space (a Metaverse used by more than 1,000 people daily), told Global News that Facebook appears to be taking the opportunity to plug into something that was already happening.
This could be a strategy not only to divert by lists attention from recent events, but also to gain market leadership early on so they can be seen as “pioneers” in the Metaverse. But they are not.